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At True Hair Basics, we believe in stripping haircare down to what really matters: nourishing ingredients, gentle formulas, and real results. Our Strength & Repair Duo is designed for all hair types and every routine—delivering shine, softness, and strength without compromise.
Cleanse + Strengthen + Shine
A gentle daily shampoo that removes buildup without stripping your hair’s natural oils. Packed with Hydrolyzed Wheat Protein, Aloe Vera, and Argan Oil, it leaves your hair clean, light, and resilient.
Hydrate + Repair + Smooth
A rich, plant-based conditioner that restores softness, reduces breakage, and brings dry or damaged hair back to life. Infused with Shea Butter, Panthenol, and Argan Oil.
At True Hair Basics, we’re focused on getting back to the essentials—because great hair doesn’t need 10 steps or trendy gimmicks. We’ve created a simplified system using clean, effective ingredients that actually work.
Our formulas are made without harsh sulfates, silicones, or parabens—just nourishing botanicals and plant-based proteins that strengthen, hydrate, and protect your hair naturally.
Our promise:
We’re proud to be a minimalist haircare brand with a maximalist approach to performance.
No sulfates. No silicones. No nonsense. Just great hair.
Yes! Both the shampoo and conditioner are sulfate-free and formulated to be gentle on color-treated or chemically processed hair.
Absolutely. We never test on animals and our formulas are 100% vegan.
True Hair Basics products are formulated for all hair types—from straight to curly, fine to thick.
No. We’ve left out harsh additives like sulfates, silicones, parabens, and mineral oil so your hair can thrive naturally.
The statements made on this website have not been evaluated by the Food and Drug Administration. The products sold are not intended to diagnose, treat, cure, or prevent any disease or medical condition. All products are for external use only. If you are pregnant, nursing, taking medication, or have a medical condition, please consult your healthcare provider before use.